The concluding section examines some implications of this era for the history of American consumer culture. Subsequent sections describe price controls and rationing, government poster campaigns and commercial war advertising, the role of women as war consumption managers, neighborhood stores and shopping, and product and packaging changes. It begins with a brief review of the consumption context established in the 1920s and 1930s. This paper provides an historical account of the American consumer experience during World War II. Witkowski, California State University, Long Beach THE AMERICAN CONSUMER HOME FRONT DURING WORLD WAR II Wesley Hutchinson, Provo, UT : Association for Consumer Research, Pages: 568-573.Īdvances in Consumer Research VolPages 568-573 Witkowski (1998) ,"The American Consumer Home Front During World War Ii", in NA - Advances in Consumer Research Volume 25, eds. ABSTRACT - This paper provides an historical account of the American consumer experience during World War II.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |